Greggs and Primark team up for a collab made in high street heaven

Tasty by Greggs cafe and clothing collab with Primark announced

2 years ago
2 min read
The time is now.
The announcement is here…
Greggs and Primark are teaming up for a collab made in high street heaven.

For the first time in Greggs’ 83-year history you will officially be able to wear your Sausage Roll-loving heart on your sleeve and look like a snack thanks to our incredible new clothing range.

Our special partnership will see freshly baked Greggs merch available at 60 Primark stores across the UK.

Man models a Greggs hoodie from the tasty Primark collaboration
Oh, you thought we were done?
No way, that’s not all…

We will also be opening the biggest and most instagrammable Greggs the world has ever seen inside Primark’s impressive flagship store in Birmingham, which is also the largest Primark in the world!

Our brand-spanking-new ‘Tasty by Greggs’ cafe boasts 130 seats, a Sugar Strand Doughnut swing, picnic area, self-service coffee cart and even FLYING VEGAN SAUSAGE ROLLS alongside our much-loved bakes, hot drinks and sweet treats.

‘Tasty by Greggs’ is set to open at 8.00am on Saturday 12th February, with the clothing range launching a week later on Saturday 19th.

For Greggs fiends who simply cannot wait to get their hands on the slick new collection, we’ll also be opening a Soho-based boutique ahead of the launch where the most dedicated fans will receive up to two items for free.

The boutique pop-up, open between 17th-18th February, will be limited to appointment only – so follow Greggs on Facebook, Instagram and Twitter to ensure you don’t miss your chance to secure a slot.

Keep your eyes on this week to find out which UK Primark stores will be stocking the Greggs clothing range.

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