Our 15 year partnership with Children in Need

We’re proud to have been a partner of BBC’s Children in Need Charity for 15 PAWSOME years. Over that time we’ve taken part in a range of wild and wonderful fundraisers, baked plenty of tasty treats and our colleagues and customers have raised over £10.6 million for the charity.

Pudsey Biscuit
Delicious Caramel flavour Biscuit decorated with icing and a tasty sugar paste decoration. The perfect addition to your afternoon cuppa, not to mention you’ll be helping a pawsome cause. Doing good never tasted so sweet.

Blush Biscuit
Pudsey’s best friend, Blush is back. Made from crunchy ginger biscuit, decorated with icing a tasty sugar paste decoration.

Novelty Bun
A deliciously spongey vanilla fairy bun dipped in fondant icing, topped with coloured sugar sprinkles, complete with a Pudsey Bear or Blush sugar paste decoration.

Our Children in Need products are available in shops until Sunday 21st November.

We make sure 18p from the price of our Pudsey and Blush treats is donated to BBC Children in Need Charity. You can also choose to add a donation to your order by asking a member of staff at the till point.

The Biscuit Build Sweepstake
Why not take part in the easiest and tastiest fundraiser yet. BBC Radio 1’s DJ’s Rickie and Melvin are building a tower of biscuits and all you have to do is pick a winner and a winning biscuit. Donate and watch the challenge at 1pm Friday 19th November. Find out more here.